Category: Uncategorized

Every child on board is an opportunity

Every child on board is an opportunity

Positive activation of children creates positive brand awareness among adult passengers. Further it increases the rate of returning passengers and their willingness to recommend to friends and colleagues. Every child on board is therefore a golden opportunity to secure brand experience and could argue for child activation as part of the total media spending in the […]

Brand Mascot – a powerful tool which translates your brand

Brand Mascot – a powerful tool which translates your brand

A mascot is the face which translate your master brand and lends your brand a distinct personality. A translation which in turn differentiates your company and provides you with unique advantages, such as having your current audience and your potential customers looking at your mascot and instantly connect to your brand. Therefore, it makes absolute […]

Hands-on with KIDZbranding

Hands-on with KIDZbranding

All our products are based on the general idea that genuine activation of children is done through challenging and involving experiences. It has for a long time been known that hands-on learning, for example by drawing or construction is highly effective. Today neuroscience can document how physical and active participation in experiences stimulates the brain […]

Little Big Influencers

Little Big Influencers

Do not underestimate Pester Power. The nag factor is still in power and children have a lot of influence over their parents purchase decisions. At KIDZbranding we have a singular focus on children and their behaviour, so we know kids better than most. Latest research reaffirms that and gives up-dated figures on this matter. Children decide […]

The environment is an important factor to our clients – and their customers

The environment is an important factor to our clients – and their customers

All our products are made from FSC certified paper and printed with water-based ink. In fact, at KIDZbranding we consider sustainability to be an integrated part of everything we do. FSC stands for “Forest Stewardship Council” and it’s an organization that works to promote the practice of sustainable forestry worldwide. The Forest Stewardship Council sets […]