Category: Uncategorized

Travelling is an opportunity for quality time with children

Travelling is an opportunity for quality time with children

Some of the most beneficial play is when children and adults play together. By playing together, children and adults strengthen inter-generational relationships and learn from each other. Whilst every culture and family have their own play rituals and traditions, there are overall different insights into how we play. All of them are used in the […]

Secure optimal passenger experience in the “all inclusive” segment

Secure optimal passenger experience in the “all inclusive” segment

The holiday begins in the cabin. The annual holiday are becoming a fixed event for most families. All attendees are looking forward to the vacation and nothing must go wrong. Expectations are high and on the departure day, parents are tense and children typically a bit over excited. Being a leisure airline, it can be […]

ICELANDAIR and KIDZinflight are proud to be nominated for the 2018 Onboard Hospitality Award

ICELANDAIR and KIDZinflight are proud to be nominated for the 2018 Onboard Hospitality Award

ICELANDAIR knows that kids activation is a strategic marketing tool and not just a give-away item on the flight only. It’s all about passenger experience for the whole cabin and the crew. Treasure Iceland kids’ packs, made for European and US flights, use the colours and nuances of Iceland and the Nordic light. The new […]

Every child on board is an opportunity

Every child on board is an opportunity

Positive activation of children creates positive brand awareness among adult passengers. Further it increases the rate of returning passengers and their willingness to recommend to friends and colleagues. Every child on board is therefore a golden opportunity to secure brand experience and could argue for child activation as part of the total media spending in the […]

Brand Mascot – a powerful tool which translates your brand

Brand Mascot – a powerful tool which translates your brand

A mascot is the face which translate your master brand and lends your brand a distinct personality. A translation which in turn differentiates your company and provides you with unique advantages, such as having your current audience and your potential customers looking at your mascot and instantly connect to your brand. Therefore, it makes absolute […]