Positive activation of children creates positive brand awareness among adult passengers. Further it increases the rate of returning passengers and their willingness to recommend to friends and colleagues. Every child on board is therefore a golden opportunity to secure brand experience and could argue for child activation as part of the total media spending in the zone between paid-, owned- and earned media.
From give away to strategic tool
A small amount of attention and recognition of children in the cabin by the staff gives an instant cabin friendly environment and works as a catalyst. Thus turning potential difficult situations with children into successful inflight experience for all passengers and cabin crew. We are specialist in creating positive activation for the benefit of a more effective and better airline product. That’s why we claim, that KIDZinflight optimizes the overall brand experience.