How to embrace kids and families in your branding strategy

FIRST THINGS FIRST

Analysis, strategy & concept

Analyse background and any current programs. Develop strategy and concept for a kids concept and determine a contact point in a 360 degree customer journey perspective

SECONDLY LET’S START CREATING

Creative development

Development of different directions for overall creative universe and determine age related elements and communication channels E.g. Own media, Traditional media and Digital and Social media.

THIRDLY WE PUSH THE BOTTUN

Production

Finalization and production of all elements, based upon our sustainable production model.

HIGH-FIVES AND REPORTING

Implementation & evaluation

Planning of logistics and internal implementation of the full program. Get the findings of concept evaluation, supporting your master brand and elements evaluation, what works best and why.

SHARING OUR KNOWLEDGE

Advisery

In today’s world of communication, consumers have more power than ever due to social media. Companies communication are evaluated 24/7, which gives unlimited possibilities, but are also at risk of bad publicity, which can happen in an instant.

At KIDZbranding advisory, we act as your external advisor for your kids and family communication.

We assist your agency with our expert skills for kids and family branding in your above the line (ATL), below the line (BTL) and through the line (TTL) activities, to make sure your communication is to the point for this customer segment.

We can help you support UN Sustainable Development Goals

Contact us now

Nice & Need to know

We love to share our knowledge with you and hope to inspire you in your work.

A playful opportunity for brands to connect with families It’s no secret that children learn from tasting, touching and rearrange things. Playing with physical objects and interacting with real people is a

In the current turbulent airline travel environment, speaking with family passengers, we learn the top 3 topics on their minds are: Safety Human care The Environment The extra attention on “here &

Play is essential and like always, children develop through play. In children’s everyday life, digital and virtual play has a central role and takes up more of their playtime. And at

Some of the most beneficial play is when children and adults play together. By playing together, children and adults strengthen inter-generational relationships and learn from each other. Whilst every culture and

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