CASE / TUI
Making holidays fun from the very start
As one of the world’s leading tourism groups, TUI creates memorable holiday experiences for millions of travellers every year.
KIDZbranding has partnered with TUI Germany to make the holiday experience fun from the moment families step onboard. With engaging activity games and Magic Sticker Sets handed out by the cabin crew, young travellers can enjoy a playful start to their holiday.
Broaden TUI beyond the airline contextAdd a stronger family-focused benefit
The ambition
Over the years, TUI Germany has continuously aimed to make the journey more enjoyable for children, creating engaging onboard experiences that reflect the fun and excitement of going on holiday.
The solution
Over several years, KIDZbranding has developed a variety of fun and engaging games and activities for children travelling with TUI Germany.
Among these is our award-winning Magic Sticker Set, specially designed for TUI. The set brings the TUI travel experience to life through a playful universe featuring TUI aircraft, cabin crew, buses and familiar holiday and travel environments.
With reusable stickers and interactive activities, children can create their own travel stories while being entertained throughout the journey.
Together, the different products have created a recognisable and engaging TUI kids’ experience that connects play, travel and the TUI brand.
