CASE / Edelweiss
Playful & character-focused
Giancarlo, the cheerful marmot, is joined by his two friends Eli, inspired by the iconic Edelweiss flower, and Rocky representing the majestic Swiss Alps. Together, they bring the spirit of Switzerland onboard and accompany young travellers as they set off with Edelweiss to explore new destinations around the world.
The characters are brought to life across engaging children’s products, activities and games, creating a consistent and recognisable universe that can follow children throughout their journey. Together, Giancarlo, Eli and Rocky create a playful connection between Edelweiss Air, its Swiss roots and the excitement of discovering the world.
The challenge
Edelweiss Air wanted to create a distinctive and engaging kids’ universe that reflects its Swiss heritage while inspiring children to discover the world through travel.
The solution
Together with Edelweiss Air, KIDZbranding has developed a playful children’s universe around three unique characters: Giancarlo, Eli and Rocky.
