CASE / Luxair
Bringing fun and play to their youngest passengers
With over 60 years of aviation experience, Luxair is Luxembourg’s national airline, connecting passengers to destinations across Europe and beyond.
KIDZbranding has helped Luxair create memorable experiences for its youngest passengers by bringing its mascot, Luxi, to life as a cuddly plush toy and developing engaging games, activity books and age-appropriate products for babies and older children.
The ambition
Over the years, Luxair has continuously focused on creating an enjoyable and engaging onboard experience for children of different ages, with products and activities adapted to their changing interests and needs.
The solution
Over time, KIDZbranding has developed a variety of children’s products for Luxair, creating a diverse and age-relevant onboard offering.
The collection has included engaging games for older children, fun activity books for younger travellers and a specially designed picture book for babies, providing entertainment and stimulation for different age groups.
Luxair’s popular mascot, Lexi, has also been brought to life as a small cuddly plush companion, creating an emotional connection with the youngest passengers and a memorable keepsake from their journey.
Together, these products have helped create a playful and memorable Luxair experience for children of all ages.
