CASE / SUNEXPRESS
SunExpress teamed up with DreamWorks and surprised the kids onboard with Kung Fu Panda 3 activity sets
Once again DreamWorks teamed up with SunExpress to promote the launch of their third animated movie, The Kung Fu Panda 3.
The challenge
Every Summer SunExpress transports thousands of families to their yearly summer vacation. The expectations are high and the families look forward to arrive at the end destination and the flight can then seem very long for the youngest passengers.
The solution
To make sure the families onboard gets the best possible start of their summer vacation and based on the experience from previously year Sun Express and DreamWorks teamed up again. In a co-branding project SunExpress and DreamWorks kicked off the season start, by surprising the children onboard with the activity sets – Kung Fu Panda 3 – Magic Sticker set and Kung Fu Panda Memo Game.