CASE / SunExpress
Bringing Shelly to life for young travellers
With over 35 years of aviation experience, SunExpress is a leading leisure airline connecting Türkiye with destinations across Europe, with a strong focus on holidaymakers and families.
For more than 10 years, KIDZbranding has partnered with SunExpress to develop engaging children’s products and onboard experiences. What began with individual activity products has evolved into a complete kids concept featuring Shelly, the airline’s friendly turtle mascot, creating a playful and memorable travel experience for young passengers.
The ambition
Every summer, SunExpress welcomes thousands of families onboard on their way to their holiday destinations. With many young passengers travelling, the ambition was to create an engaging children’s experience that felt uniquely SunExpress and reflected the airline’s own identity.
The solution
SunExpress developed its own lovable mascot, Shelly the turtle, creating a character that children could recognise, connect with and enjoy throughout their journey.
Around Shelly, a complete children’s universe was developed, with activities and products designed to reflect the SunExpress DNA – colourful, warm, playful and inspired by holidays, sunshine and adventure.
By building the concept around its own mascot, SunExpress created a distinctive kids’ experience that strengthens the connection between the airline and its youngest passengers, while giving the brand a flexible universe that can continue to evolve across different touchpoints and products.
