CASE / Atlantic Airways
Bringing Atlas to life for young travellers
With nearly 40 years of aviation experience, Atlantic Airways is the national airline of the Faroe Islands, connecting the islands with destinations across Europe.
To create a memorable experience for its youngest passengers, Atlantic Airways partnered with KIDZbranding to bring its existing mascot, Atlas, to life as a cuddly mini plush and feature him in the entertaining Fast Match Game.
Both products are handed out to children onboard, combining fun and play with a lasting connection to the Atlantic Airways brand.
The ambition
Atlantic Airways welcomes families and young travellers onboard every day. The ambition was to create a fun and memorable experience for the youngest passengers, while building a stronger emotional connection between children and the Atlantic Airways brand.
The solution
At the heart of the experience is Atlas, Atlantic Airways’ friendly mascot, now brought to life as a small plush travel companion. Atlas is designed to create smiles, comfort and a special bond with the youngest passengers – and become a little friend they can take home after the journey.
To add even more fun onboard, children also receive the Fast Match Game – an entertaining and engaging game that encourages play and interaction during the flight.
Together, Atlas and the Fast Match Game create a playful onboard experience that brings the Atlantic Airways brand closer to children and makes the journey part of the adventure.
