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Se how we helped Icelandair to use kids’ activation as a strategic marketing tool

Icelandair wanted to help traveling families to a better journey without relying on digital tools such as tablets and smartphones. The result was a package of physical games and activity books for children in the age range of 6 – 12 years old.
Our collaboration with Icelandair is the perfect example of kids as a strategic marketing tool and has a strong focus promoting Iceland on a ‘child level’.
Download the case and see how we:

  • Improved the customer experience for high involvement passengers through families
  • Created awareness of Icelandair being a family friendly airline
  • Created awareness of Iceland being a family friendly destination
  • Got more families to make stopovers in Iceland
  • Increased pax onboard Icelandair and tourism in Iceland
  • Strengthened the overall branding of Icelandair

Download this whitepaper and see why a kids concept is the most powerful branding tool

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