Download case story

Se how we helped Icelandair to use kids’ activation as a strategic marketing tool

Icelandair wanted to help traveling families to a better journey without relying on digital tools such as tablets and smartphones. The result was a package of physical games and activity books for children in the age range of 6 – 12 years old.
Our collaboration with Icelandair is the perfect example of kids as a strategic marketing tool and has a strong focus promoting Iceland on a ‘child level’.
Download the case and see how we:

  • Improved the customer experience for high involvement passengers through families
  • Created awareness of Icelandair being a family friendly airline
  • Created awareness of Iceland being a family friendly destination
  • Got more families to make stopovers in Iceland
  • Increased pax onboard Icelandair and tourism in Iceland
  • Strengthened the overall branding of Icelandair

Download this whitepaper and see why a kids concept is the most powerful branding tool

We will never share your info with any 3rd party.

You give permission for KIDZbranding to follow up with great news on branding and advertising.

Nice & Need to know

We love to share our knowledge with you and hope to inspire you in your work.

Do you remember the good old days were kids, interacted with other kids in their neighborhood, evented their own games, even toys and played out late until dawn? The kids were high-end

A playful opportunity for brands to connect with families It’s no secret that children learn from tasting, touching and rearrange things. Playing with physical objects and interacting with real people is a

In the current turbulent airline travel environment, speaking with family passengers, we learn the top 3 topics on their minds are: Safety Human care The Environment The extra attention on “here &

Play is essential and like always, children develop through play. In children’s everyday life, digital and virtual play has a central role and takes up more of their playtime. And at

Meet our happy clients