Se how we helped Icelandair to use kids’ activation as a strategic marketing tool
Icelandair wanted to help traveling families to a better journey without relying on digital tools such as tablets and smartphones. The result was a package of physical games and activity books for children in the age range of 6 – 12 years old.
Our collaboration with Icelandair is the perfect example of kids as a strategic marketing tool and has a strong focus promoting Iceland on a ‘child level’.
Download the case and see how we:
- Improved the customer experience for high involvement passengers through families
- Created awareness of Icelandair being a family friendly airline
- Created awareness of Iceland being a family friendly destination
- Got more families to make stopovers in Iceland
- Increased pax onboard Icelandair and tourism in Iceland
- Strengthened the overall branding of Icelandair
Download this whitepaper and see why a kids concept is the most powerful branding tool
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